Rhetorical Analysis of Multimodal Texts

This exercise combines a written text with an online tutorial, ix visualizing composition. As you read the selected chapter from Arola, Sheppard, and Ball (2014)it will instruct you to engage with the sections of the tutorial. In all, the ix tutorial is divided into 13 sections. [Note: the book does not instruct you to engage the sections of the ix tutorial in the order they are found online. You can always review a section, as needed].

The ix visualizing composition tutorial costs ~$10.00. However, you are welcome to use the 21 day free trial! 

Each section of the tutorial has three parts: DefineAnalayze, and Respond. Each part is well conceived. However, instead of doing the third part (Respond) of each section, please complete the write/design assignment on p.39 of Arola, Sheppard, and Ball (2014). Furthermore, I have made an adjustment (follow this link to BP4) to that assignment as follows: when directed to choose three examples of multimodal texts to analyze, choose multimodal texts appropriate for, or representative of, the types of multimodal texts that you could expect your students to be reading.

Post your write/design assignment as BlogPost 4 and link it to AND from the Multimodal Literacy page of your ED386 Website. 

The description and instructions included with the tutorial are as follows:

ix visualizing composition is a concrete introduction to the fundamentals of multimodal composition. There are thirteen tutorials.  Each tutorial moves through the following three steps:

  • Define. Illustrated definitions help you visualize principles of layout, design and composition: element, contrast, purpose, text, framing, audience, alignment, context, emphasis, color, proximity, organization, and sequence.
  • Analyze. Guided readings of real-world texts—such as photographs, movie clips, comics, and animation—model how writers of different texts put theory into practice.
  • Respond. Interactive assignments invite you to make your own rhetorical choices—determining font face or color, image hue, and the placement and organizational of visual and textual elements—and to write about the impact those choices have.